Nixi Digital

Google Core Update November 2023

The Google November 2023 Core Update is a broad algorithm update that was announced on November 2, 2023. It is the fourth core update of 2023, following the March, August and October updates. The update is designed to improve the relevance and quality of the web pages shown for search queries.


It’s worth noting this is the 4th core update of the year, and it is unusual for Google to release this many core algorithm updates in a short amount of time. 


What does the November Google Core Update involve? 


Google explained that this core update involves an improvement to a different core system than last month. However, Google’s guidance about core updates is the same for both.


The update is expected to take up to two weeks to fully roll out. During this time, some websites may see fluctuations in their search rankings. However, Google said that it is important to continue creating high-quality content that is relevant to users’ search queries.




  • Rolled out on 5th of November 2023
  • It’s Google’s 4th Core Update of the year 
  • If your website has been affected, wait to update until the rollout is complete


Quick facts


  • It is a global update that affects all regions and languages.
  • It is a broad update that affects all types of content.
  • It is not a penalty, but rather an opportunity to improve your website’s ranking by creating high-quality content that is relevant to users’ search queries.
  • It is important to be patient and wait for the update to fully roll out before making any major changes to your website.


What should you do if your website’s rankings have been affected by the Google November 2023 Core Update?


  • Create high-quality content that is relevant to users’ search queries.
  • Make sure your website is mobile-friendly.
  • Use technical SEO best practices to make sure your website is easy for search engines to crawl and index.
  • Build backlinks from high-quality websites.


These recommendations can help ensure that your website is well-positioned to succeed after the Google November 2023 Core Update.


For more information, you can check out Google’s Questions and Answers on Google Search updates here.