Nixi Digital

What are backlinks?

Backlinks are links (hyperlinks) that link from one website to another website. 


Google and other search engines count backlinks as votes of confidence: they signify a page’s value and authority.

Why are backlinks important for SEO?


Backlinks act essentially as a vote from other websites back to yours. When a new backlink is built, the search engines think: This content is valuable and credible.


Backlinks benefits:


  • Improves keyword rankings
  • Boosts the website’s trustworthiness
  • Sends referral traffic to the website
  • Increases domain authority
  • Give’s the search engines a signal that your web page is important

What does this mean?


This means, the more backlinks you have, and the more relevant they are, the more likely you are to rank higher in search engines such as Google.


They can improve keyword rankings


Links are one of Google’s most important ranking factors. Because Google views external links as votes to your website, websites with lots of quality backlinks have higher chances of ranking as opposed to websites with no or little backlinks.


They can help Google find your page


A link back to your website can help Google find your content more easily. This is because when Google follows a link back to a new webpage, it crawls your page to find all internal links on your webpage. 

And this is why internal linking is super important (pages that links from one of your pages to another page of yours).


In fact, while Google follows a backlink to your site,  it will continue to follow all internal links to new pages on your website.


Internal linking strategy coupled together with a robust backlink strategy, will help your pages become more visible in Google and other search engines.


They boost credibility 


Google mentions in their search engine ranking factors guideline that links to other sites can help establish trustworthiness: 



Promoting your website with backlinks can leas for faster discoverability by Google:



The takeaway


Backlinks are a crucial part of an SEO strategy. They help Google understand what your website is about and help improve you website’s keyword rankings.